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Market & Customer Insights

At BrightWolves, we help you grow through data-driven market & customer insights. We combine deep market expertise with financial, analytical and AI capabilities. From a quantified market view to talking to your customers, we test your strategy with real market needs.

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Where companies often struggle

Lack of unbiased market insights

Missing growth pathways due to a lack of clear market insights and fresh  thinking?

Struggling to capture growth 

Do you see potential options but struggle to build a solid, actionable approach to validate them?

Misaligned offerings 

Unsure whether your products or services fully address the needs of your target audience?

A topline team stuck in day to day

Is your team lacking the time to step back and think strategically about new growth opportunities?

Data-driven market research for smarter growth

We provide actionable market insights to fuel your growth strategy. By combining AI-powered analytics with deep industry expertise, we help you understand market dynamics, customer behaviors, and competitive landscapes. 

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Why market research comes first

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Market sizing... is there a formula?

  • Smarter growth with data-driven research

    We provide AI-powered market insights to fuel your growth. Understand customer behaviors, market trends, and competitive landscapes, so you can make strategic, confident decisions.

    Why market research comes first

    Market sizing...is there a formula?

  • Know what your customers want

    Our customer insights help you align your offerings with real needs. Through AI-driven feedback and targeted research, we refine your strategies for long-term success.

    Don't get sleepy, listen to your customers

  • Tailored go-to-market

    We craft go-to-market strategies that position your products for success. By analyzing market trends and customer segments, we ensure impactful, data-driven launches.

    Go-to-market for your application

    Finding new growth trajectories

Go-To-Market Strategy

Voice of the Customer (VoC)

Market Research

How we can help 

BrightWolves' work has been a great support for our latest expansions. The research and dataset compiled by the team enabled us to better understand new markets and to define an appropriate expansion approach. The delivered output was beyond our expectations. The dataset provided was very comprehensive, addressing our specific needs.

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Peter De Brabandere,
Founder @ Bizzmine

BrightWolves has already worked on three projects for us. All those times, their consultants successfully performed an in-depth commercial due diligence within a challenging timeframe. They were able to achieve this thanks to a combination of their structured approach, as well as their qualitative and quantitative reasoning. We appreciate their drive and hard work and would definitely work again with them in the future.

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Filip van Innis

Partner Fortino Capital

Don't just take our word for it

90% of our clients are repeat clients:

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Miguel Van Damme

Miguel is Managing Director & Partner at BrightWolves, co-leading our business advisory services. He has extensive experience working with Private Equity funds and corporates across Benelux and Africa. He particularly excels in analyzing markets, competitors, and finds opportunities where others see problems. Miguel holds degrees from KULeuven and Vlerick Business School.

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Joris Vanthienen

Joris is Director & Partner at Brightwolves. He brings extensive industry experience, guiding scale-ups and corporates across Benelux and Africa trough strategic transformations and merger integrations. His experience and can-do mentality provide a valuable reinforcement to accelerate transformational change within your organization. Joris holds degrees from KULeuven and Vlerick Business School.

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Marnik Willems

Marnik is Manager & Partner at Brightwolves. He has extensive experience leading commercial due diligence tracks and particularly thrives in being a stragic ally of C-level executives. He collaborates closely with PE fund managers to help them evaluate investment opportunities and pilot strategic turnarounds of companies.Marnik holds degrees from UAntwerpen and IE Business School.

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Meet our experts

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